#72 Benjamin Behrooz | Branding, SEO & AEO Marketing for Blue Collar Businesses

Welcome to the Podfather podcast. You can find all our episodes on podfather.me. My guest today has built two branding agencies, Branding Los Angeles and Branding Aloha on one simple idea, nobody buys from a business they don't trust and nobody trusts a business they can't find. Today we're talking about collision of branding, SEO and AEO, what it actually takes to turn attention into revenue and why construction companies of all people are some of the best proof of concept for this.

Please welcome to the show, Benjamin Behrouz. Did I do it justice? You definitely did. Thank you, Roy.

Thanks for having me today. So I suppose, first of all, why two different branding companies, Los Angeles and Aloha? Why not combine them? I didn't want to interrupt you, but we actually have five locations. So our main headquarters is here in Los Angeles.

(1:03 - 2:23)
Our secondary branch is in New York. Our third one is in Hawaii and we have Texas and Florida as well. I think this came from two things, necessity as our clients got bigger and they scaled into more markets and also marriage and love.

My wife is from Hawaii and her roots are from there. So for us to be able to go back home, for me to call it a home is not a bad thing. So I've been given that blessing and for us to be able to be a part of that community as well and give back and do things that are actually helping people and making island life better for the locals and also for the tourists and people that are wanting to create amazing things because Hawaii is a land of creators.

And it's really good for me to be able to kind of have that ability to step into these different environments. And the same from you kind of sharing with me that you're in Poland. It's amazing for me because that understanding and being in a different place and seeing different things.

It's so interesting to me because we're all the same. Our shoes might be a little different. The soil might be a little different, the color or whatever.

We're all the same. It's just really interesting to see perspectives on different lands and everything else. I really do enjoy that.

(2:25 - 4:15)
And the way that you're doing it. So are you doing it like a kind of franchise model or a partnership model or is it based on because you're there and people search engine optimization because it's location specific? You know, when you start a business, you don't get to pick your clients because you just service when you can. At this point, we are almost two decades in.

We're about to get there and we like to pick our clients. I think the manner in which we work, there's a specific way. We don't believe in shortcuts and customers that do end up having short outcomes and they're just recycling and hiring new marketing companies.

So there's a specific type of clientele that we really help grow and scale their businesses. There's certain industries now in America that are so profitable. We're very much so appreciative and supportive of the small business owners.

That's what gave us our roots. It's a little bit difficult for a restaurant entrepreneur in a city like Los Angeles or a place in California to be able to be profitable with the expenses that come in for goods, expenses for staff, you have rent, taxes, you have these third party companies coming in these delivery apps and taking 33% of whatever you're making. So it's a little bit more of a strategic placement by us and we like to work with good people.

I think for us at this point, we work with some amazing serial entrepreneurs and we're always able to help keep people's dream, make people's dreams come true. I think that's one of the things I love what I do because we always get entrepreneurs with big dreams. The one thing I've learned is there's never too big of a dream.

(4:16 - 5:11)
So we always try to kind of do that for people. Excellent. I'm just curious because I know you mentioned the construction companies and I worked in construction in Ireland for 18 years so I kind of know that field, but are you able to, because I noticed a lot of the podcasters, most of them have some sort of business, but a lot would be kind of coaches.

Do you deal with coaches? Are you able to help coaches with the marketing? Oh yeah, definitely. In terms of coaches, yes, coaches 100%. I think coaches, I've utilized coaches.

I think they've made me a better business owner in half of what I do. I was kind of having this conversation with one of my colleagues. I was like, it's 50% marketing, 30% psychology, 20% coaching that you're able to kind of work with the entrepreneur and help them actually scale their business.

(5:12 - 10:12)
In terms of construction companies, blue collar guys, the regular Joes, that's what is going to be the future millionaires, the future people that are actually going to be able to have a substantial life and to be able to create fortune for themselves and their kids because AI can't do that. This right here can't be AI created right now. For me, I'm working on a few projects.

One of them I would love for people to kind of look at is noagentlist.com. We are coming out to be able to provide people access to tools to be able to find a home and we're right now based out of Texas. We're scaling into other markets. So definitely check that domain out, but we are understanding that blue collar guys, the regular Joes, tradesmen, those are the people that are going to rebuild and recreate now because there's certain things that people don't want to do.

They don't want to get their hands dirty, but it's the men that got their hands dirty, that put the foundation in, that made what we have and this doesn't matter where you are. It's the same everywhere else and right now there's a need for craftsmen. There's a need for electricians, plumbers.

They can't get enough. So there's an understanding by me knowing that that is the way to go and we're leveraging that direction and a lot of our contractors, construction people, people that do woodworking, amazing closets, roofers, all the doors and people we help, they're really in demand and I'm really excited for them because it's about time. Exactly because I mean, I even remember that before, like, you know, you look at the rates and I'm going back and I'm like 30 years kind of plus and looking at the rates, what the trades people were getting and it was like, it's hard work.

Like, you know, they're grafting in all weather conditions and are in the building when there's no heating on, they're the ones putting in all the pipe and whether it's commercial or housing projects, it's the same thing. And like, if you look at all the people now going to university, I look at it and I go, which job is safe? Because 90% of them are gone. But I always said the same way, the mechanics, like I know a lot of the cars, they're kind of getting more advanced.

So the person that was actually fixing it themselves ain't, but they have to do it inside the saloon where they brought the car. And I think mechanics are going to actually up their rates as well. I think skilled labor all the way through should, the cost of living is so much and get what you're worth.

You know, that's the best thing I can say, but I definitely know that blue collar workers are going to definitely be in more demand than ever before. Well, maybe give us an example. Like I like the trade, because obviously I've worked with them for years and even here, I was doing construction here.

So I worked with a lot of trades people as well. So I always have respect for them. So how, just say we call plumber Bob, how would you help plumber Bob? What's the kind of the walkthrough of it? So right now, plumber Bob is getting hired.

And that's what he needs for plumber Bob to be successful, right? His problem is getting clients. So for us, where are the clients right now? What are they looking for? Is there a specific Gary where the need is more? We really look to understand where the customers are and how do we allow us to be accessible to these people to the point that some of our home service companies, we're targeting specific houses based on how much they're worth. And we're getting into their homes from our street team, from our mail distribution, from our relationship with the cable provider that's showing up in their set-top box because of exactly where they are.

There's something about being accessible when it comes to a service provider, like a plumber. Plumber is going to get business from two different ends. One is going to be business to business where they are brought on from another vendor, or it's going to be from the individual that has a problem that needs to be solved.

Problems that need to be solved, it's all based on accessibility. So just accessibility, where the problems are and make you visible. I think there's also this benchmark that you need to fill.

Before, when someone was looking somebody up, they would look them up and it would just give them a result. Now they're using AI. Now AI asks seven additional questions.

They go, hey, you want someone that's licensed and bonded? You want someone that works on weekends? You want someone that works on aluminum pipes? You want to have someone that works on single family residences? It's asking those seven to ten questions without the person that's looking will even ask, because right now in this world that we're in, my brother, it's a search and response. Search and response. So we know that.

(10:13 - 10:52)
Those seven questions that it asks, I already have the answers. They're listed on the site and that's the number one search that comes up. There's an intention with what we do.

There's a reality of being insightful of the changes that are happening every day. And I'm so hyperfocused on things. And on my team, we see things now that implement in three months, six months.

But we catch it right away. So I think it's just being accessible, understanding what benchmarks are needed to be a part of that first group of people that they choose from. And there's certain things quality of service and work has to be there, or I can do backflips or whatever I can do.

(10:52 - 11:25)
But at the end of the day, it really comes down to the client because we'll give you the opportunity. We'll get in front of people, get them, get you to the house to do the service. But if you don't do good work and they're upset and they're angry and all these things happen, there's nothing I can do.

So there is this relationship that I have with Plumber Park that I have to be very straightforward and I tell them. And we really work on creating that balance, giving the individual the opportunity based on the stuff I said. That's how we kind of punch the issue, how we get ourselves busy.

(11:27 - 13:12)
And how does the pricing model work then? Is it that you're getting the leads and taking a percentage of the leads or do they pay you monthly? How does it work? There's a lot of different vendors out there. Like this market for offering leads to construction people is kind of difficult. I think the normal Joe going into this is crazy because they have this like pinwheel approach where they give everybody everything and you get the same things everyone else and they charge you this thing.

But what I've actually seen, the best way to prioritize your business is have ownership as much as possible. I think there's these companies, oh, we'll give you your website, you'll rent this, you'll never have ownership. So as you go through this, make sure you have ownership of whatever you're doing.

Own your website, own the phone number, own these different things. The other aspect is look at how your business is set up. You want instant gratification or long-term gratification.

Something about organic visibility, which is amazing, that really helps you over time. Businesses that utilize a third party to get them the leads is a good way to start. It's a good way to get your business going.

So if you use this pizza model where it's a slice of different ways to get business, I think it makes sense. Use a third party to get you leads. Look at the price point, see what you get because every provider is a little bit different, but really work on your own leads.

Find a marketing partner, have them work on a management fee for however much you're spending. So if you're spending $10,000, there should be a percentage that you're charging to be able to manage those funds. It's different for every business.

(13:12 - 18:48)
If a business has 10 trucks with staff that need to be paid every two weeks, you need to spend those dollars to make sure those trucks are rolling or you're just bottoming out. So it's really based on what does the business need. For a small entrepreneur that is an individual, he has three people that work for him as needed.

So I think it's definitely management fees, somewhere around 10 to 15% to be able to manage your dollars. That's a fair amount to kind of pay in the market right now. For us, we really try not to handcuff anybody into anything long term.

We really try to get people stability and really promote them to get reviews from people, really promote them to create videos showing their work that will allow them not to have to run ads, like have sustainability because the ads thing is good if you want to keep someone a slave, but you don't want to keep anyone a slave. You want the business to be sustainable. Businesses now, they need a hand.

They can't get the oxygen sucked out of them because if they do, the business is not going to withstand. So there's this balance and there's this empathy you have to understand for business owners to allow them to grow. For us, we don't have a revolving door with our clients.

They come in with us for family and we have all of our phone numbers available and it is a really long term relationship. If someone comes to us and says, I've hired four marketing companies in the past 12 months, 16 months, red alarm, alarm, alarm, because there's a point of like, who's to blame? Is it me or is it the marketing company? And at some point, what really happens is your business is demolished. If you have to get restarted every three, four months, it just doesn't have the ability to grow.

So really figure out your partners the same way we're having a candid conversation and no bullshit kind of conversation. That's what you have to have. That's what you have to have with your marketing people and have them put up, tell them put up or shut up as the world kind of gives it to you now.

And I have amazing staff. I have a bunch of kick-ass women that work for me and they take no shit either, but they're sweet. They're able to help and get things done and creative people that are able to grow your ads on another spectrum.

I didn't even know it was possible. So I'm one, but it's really my team, the people that allow us to create something great that makes things good. Excellent.

I'm just curious because I know that with contractors, whether they're a one-man band or a small contractor, the one thing that they do is they'll promise I'll be there on a Monday or I'll be there on a Friday and then they don't. And that's the one thing that pisses people off that they're constantly doing that. Are you able to kind of tell them the importance of that? Because it's all about getting the reviews and everything, or do you just stay out of that lane? Mike, I'll tell you, you know what the best feeling in the world is in what I do, my brother? What the best feeling in the world is turn off the ads, turn it off.

We can't go anymore. We're booked. We're booked.

So when I came and get someone to do a walk through a space to give them a quote, doing something right. So, so for us, I understand that. And that is a hundred percent issue where you're not able to have stability if your word is not your bond.

So definitely having proper structure. In a market like Los Angeles that I'm in right now, our city burned down, buddy. A section of the city burned down.

We're having immigration issues. We're having all these little, little topics and different issues. We're having permitting issues.

We're having homelessness. All these things are happening. And so you need to do construction.

You need labor to do the construction and just lay your tent. So having this issue becomes an opportunity for the people that are doing construction and everything else. So there is this level Roy right now that they still do that.

They still don't show up. They can still get away with it a little bit right now, just because the need is so plentiful that they're still doing those things. I don't advocate for it.

I really tell our clients, let's turn it off. Let's spend the money when it makes sense. So you guys can service these people.

We don't piss people off, but our clients are so busy. Our clients are so busy. I haven't talked to a few of our clients for about three to four months.

I just get emojis or a voice chat and 2 a.m. Great job. Team is killing it. We have growth and that's what I get, which is okay because I know that they're working.

A lot of my guys that I work with, they're hands-on. They're actually on the job sites. They haven't gotten too big, but they're doing great and they're growing and I love them.

So we're definitely seeing a lot of growth within the construction sector that we keep kind of talking about. You might give us kind of an example of say the consultant coach because I know that there's a lot of them and they might have the skill set and they're just struggling. I know people pay companies six grand.

They promise them the art moon and star and it's not that they're not good at closing. It's the companies don't deliver and they don't get the clients and then they're in trouble then because they're just after farking out six grand, assuming they're going to get 20 or 30 grand back and they don't. So I suppose what's the best way and how could you kind of work with coaches? I think with, just let me know if I'm understanding your question correctly.

(18:49 - 23:15)
So you're trying to understand how can companies work with coaches to ensure they're more successful? No, no. What I'm saying is the coach that's trying to get the more business and then working with you, how you'd be able to help them because there's so many charlatans out there that are kind of saying, I've seen it so many times. Oh, here's your checklist.

Here's a really good way that you know that the person that you're working with is really who they are. Time. Right now, my best asset is I've made a ton of mistakes, but that those mistakes have allowed me to be so amazing, successful now.

So the time in the ring is definitely something you look at because now no one's going to make mistakes. No one has made mistakes. The people that work on your projects are elite people.

They know exactly. So there's no learning on the job when you work with someone that has years in. You really want to be able to have a conversation with the person that's taking it on a very direct conversation and ask them, what am I going to get by this time? And some things they could put a number on certain things.

They really don't know, but they can give you a range, which is fair because certain things they don't control because my dad's last name is not Google. I wish it was, but it's not. There's certain things you can't control.

So being realistic with options, being understanding that, and this is what happens to us. We do get treated like the people that did the bad at times because somebody will go through it with another third party and they won't do them right. And there's a lot of tricks, there are.

And then we would have to kind of step in and try to help them understand that, no, we are going to do what we say we're going to do. Like I sent someone a report on their company that we kind of built out and we Googled their name. He's like, are we really on CNBC? Did we really get on Washington Post? Did we really? I'm like, yeah, go click the links.

And it's just like an all moment because it's just, there really is levels to the people that you work with and the strengths they have and ask for examples. Have them walk you through certain things and really be insightful of what questions are they asking? If the questions they're asking really doesn't allow you to really dive into what the company does, how it's created, who, what is the liability, what growth you're looking at in the next five years. They're going to just going to give you every single service that they have, that they know how to do, not what you need.

So there is a really big, that's a good checklist. And how is your company helping to coach them? What process do you take them to? I think one of the main things is we do, we spend time with them. We figure out what is those liabilities? What are those staff they have? Do they actually have trucks in place? Is the owner's wife, a member of the school that we're able to go and promote at the school? Because we do a construction company.

Everybody lives in a house. There's different things where every person is different. Every person has a different entry point to a community, a religious group, a nonprofit, whatever it is.

All I know is everyone is different. You really need to understand where you are today, what your goal is and really set a trail. We do that from asking the right questions, identifying where the customers are, who your competitors are, and putting into place a real world with accountability items in there where there are meetings consistently.

You are able to give reporting to the client. You have benchmarks you need to achieve. So that's the difference I think for us is really helping structure it for success.

There isn't one plan. There's 20, but we know what they are. We layer them as they come in.

That's the reality. It's just understanding what's happening, being able to adapt it for us because we have such a firm grip on them. Just looking at everything so aggressively, a little shift happens.

We know what's happening. Right now, ChachiBT just made a deal with Yelp. The only listings you will see now on ChachiBT that come up are Yelp listings.

(23:16 - 23:23)
That was a partnership. There are little things that are happening real-time. We're adapting.

(23:23 - 23:46)
We're understanding. We're changing. It's finding a partner that's within the same world as you are, has the same expectations that you have.

You know what? I always ask people, what's your appetite? Sometimes I have a guy that comes in and wants to eat 15 sandwiches. We have a guy that only wants to have a nibble of something small. Everyone's a little different.

(23:47 - 24:00)
You have to serve them accordingly. We've kind of understood that because we do work with Fortune 500 companies. We are not a good fit for everybody.

(24:01 - 24:11)
So we really go through this process, figure out if we're able to actually help them, and then we're able to step in. It's a mutual relationship. It's not one way.

(24:12 - 25:32)
With, say, somebody that's doing life coach, business coach, or doing event, is that the kind of clients that you take on? We actually have business coaches. We have life coaches. Depending on what sector they're on, we definitely have a really big push on wellness growth.

I think a lot of what happened, we had a lot of young CEOs that were stepping in that necessarily understand life cycle management, staff, and all these things are really important. I think we're a good fit for the good candidate. There is no exact fit.

I think it's just if they fit within what we believe and what we're able to create. I think just making sure that their ethos falls in line with what we're able to actually accomplish. Avoiding shortcuts and all those things where it just doesn't work.

I suppose, I mean, I've seen that over the years, you've got different people, like one person can close one in 10 or even one in two, and others, they can get 100 and they'd be lucky to get one. Then they kind of blame it on the leads, but it's not really the leads. It's the way that the person is actually doing the interview and showing their skill set and the close.

(25:33 - 26:07)
No two people are the same. It took me probably, I don't know how long we've been on here, but I finally got you to smile. I love that.

It took a little bit, but it's okay because we all come into an energy where we're trying to share, but I'm happy you're able to understand me a little bit. The same way you saw my personality type coming into a room and you have a salesperson with different things, I know I can conquer anything. The same way we're sitting here and my energy I'm giving you is just open door and I'm like climbing the mountain right now.

(26:08 - 29:20)
Do it. It's different energies, different people. My big thing is with individuals is just believe in yourself, show up.

That's the only thing I've done in my life. It took me a little bit to believe in myself, but I really do and I push everyone around me. I tell them the only time I'm upset around people around me is when they don't believe in themselves.

I said, don't ever do that shit around me because that's the one thing I will stand for. Believe in yourself, dream big. I say that every day.

Beautiful. Beautiful. When people have their websites and because you've got, search engines aren't the same.

You mentioned Yelp there now, but like for their blogs and everything, are you advising them on what to be putting into each thing so that everything works? Create content, create video content, create blogs. Everything that we talked about earlier is accessibility. Now with AI, how it's searching and sorting and finding things.

If you go on a job site and you talk to them about having a flat roof and how it's this many years and if you look at it, you see this disintegration happening on the roof. If they see that and you're able to solve it, who do you think they're going to hire? They're going to hire Roy because they just saw you actually accomplish it and get it done. So there is this reassurance of like letting people see your craft and seeing your guys show up at the job site with their name tag on.

There's that need that it's interesting that 10 years ago, that human to human was so needed where after that, I became, let me just send my credit card. I don't even need to see your face. Now it's a reassurance.

Like, let me see you. I want to see the face. I want to be able to meet the person.

So it's a good thing. And a lot of this stuff kind of comes into how are we kind of presenting ourselves and the feeling that the customer has. If you're coming proper and you're showing the video of what you're doing in the same truck that's in the video, you show up there, you don't have to sell anymore.

You're just showing up to do your job that you know what to do. So it's a different feeling. So we do recommend blog content.

We do know people watching videos are lazy as hell. So if you go watch videos, they like podcasts like the one you're doing here and it's just making it accessible on other people's terms. Blogs work really well for AI models to be able to make recommendations, but just one part, your reviews play a big part, your ability to be able to show that you provide service for their specific needs is a big part as well.

And everybody's trying to kind of trick the system. And I know before it was like, you know, just say the Polish podcast that people would say, Hey, the Polish guy. And they mentioned it like 500 times and everything they're doing, thinking that that's going to reach out.

But that in the end, that kind of reversed and that kind of penalized you. So how does someone know? Because everything is moving, as you just said about the Yelp, everything is moving. So how to keep your finger on the pulse.

Yeah. Like people don't have time to be kind of on it 24 seven. This is what I love.

This is my heart. This is what I love. I love being able to figure out how to solve a problem when everyone else says you can't do it.

(29:21 - 32:13)
So there's always a way. And for us to be able to master that and understand how to edit, edit what AI gives you as a recommendation, we know how to do those things. And that's what they're looking for.

You know, I'm a developer, I'm a marketer, my best skill set is psychology. So it's all these different things that I can do now that helps me plan, create, produce, document and help us kind of be successful. So there definitely is amazing marketers like myself that we figured out where are the magic spots online, where do you post so AI does recommend you on top? Well, how is the way you structure your name? And I love that, because we did that so much like best Chinese food.

And that's the name of the company. So that's what comes up on Google as a recommendation. And I love that.

And I still see that every time I drive through San Francisco, because they're always do that stuff. And it just makes me laugh when you said that. So there definitely is those old world tactics were in the yellow pages used to be if you were a so everybody would be triple A pharmacy, or ABC this.

So those tactics are still strong. I advocate for my marketers always find the door, find the window if the door is closed, try to find a way to be able to make this happen. But it's ever changing.

If there's one thing I can kind of recommend to everyone, really start posting on YouTube as much as you can start trying to build authority there. There is a understanding that with AI, there's a search mechanism, there's a sort mechanism. So like a 10 minute video now is getting searched and sorted.

So there's things you can do definitely find an amazing marketer that can help you kind of figure out your strategy. You know, there isn't one road and honest to God, you can really look on AI for recommendations. But there is a reality on AI hallucinant.

I don't know if Roy you've seen heard this. There's hallucinations. There is this whole funny thing with this lawyer, this guy was using chat trying to do a brief.

And yes, like and he's trying to talk about certain briefing goes, Oh, well, I'm going to bring up this, this law that was in place in this year. And these are the 13 elements that make the case, right? There wasn't 13, there's only 12. So hallucinating out of the additional ones and make what he requested come true.

So there's this ever changing reality of you can't trust the machines fully. And that's what I say to everybody. So just make sure you have a good mind behind that airplane you're flying.

Don't let the machines drive it will drive that thing into a mountain. So have a good person if you do want to bring a has a good understanding of what they're doing. And they have a pulse on what's happening.

(32:15 - 32:52)
I remember when, you know, the big AI at the start, everybody was talking about it. And when I went in, I was like, this is just constantly lying. What's the like, I didn't get it.

I was like, I'm staying away from this. And eventually, then I started, you know, delving and using a load of different ones. But what I've done is I tell it do not like me.

And this time, and it says, based on what you told me, I'm not going to fabricate the answer. And as simple as that, and then I get it, you know, but I think you have to have so much of your own knowledge and input, look at what it is and check it because people are just asking one liners, and then they're cutting and pasting that I've been reading it. And you have to take full control when you're actually using AI.

(32:54 - 34:01)
Like everything else, like the internet, things get dirtier and dirtier and dirtier. And there's going to be this clean mechanism that comes in. So right now, it's just trust your humans, can't let the machines run the show.

So you just have to have someone able to control the machines, not letting the machine self control. That's why we've seen bad things happen. So you've said five locations.

Where's the vision? What's the plan? Um, we're so right now, I'm, I'm a lucky guy right now, I think in my career, I think I have the most transparency visibility I've ever had in my life. So I know where I can be the most effective and I'm just following my heart and doing things I love doing and being able to try to help people. So the next the next 10 days, so I'm flying out at LA, I'm going to be going to Texas, there's a home and garden show that I'm going to be exhibiting at or noagentwest.com that we talked about for our clients visiting the team brand new texasagency.com. We're coming guys.

(34:02 - 34:19)
Right after that, we're going to be flying over to New York, we're going to be spending around seven days, we're going to be visiting some of our medical locations, some of our HVAC clients, some of our attorneys, so doing a lot of FaceTime. It's been a little business. I've been in New York.

(34:19 - 35:25)
I'm a dad, so we're trying to spend some time with my daughter. I'm a new dad. So that's been the new happiness in my life and trying to have that be as much as possible.

But my clients miss me and we have a grand opening that's happening in New York as well. So it's going to be a jam packed little time. And after that, I have a couple other things set up for us to be able to do expansion.

So we have a couple of new projects that we're working on internally, a couple of clients are launching new things. So for me, I'm betting on blue collar. Texas is where we're going heavy because we know that's where blue collar lives and the rebuilding is real.

And we're always looking for new people to join our team, always looking for people that need our help. And if anyone at any point has a question or something about marketing or needs advice on something, feel free to reach out. And I always say that because we're never too big to be able to help somebody because 17 years ago, we had an ethos to be able to help people and we've never changed that.

And I refuse to change that. So we're always here to help others. Beautiful, beautiful.

(35:25 - 35:48)
Well, listen, thoroughly enjoyed it. You might let the listeners know where they can find you, Benjamin. Definitely.

You guys can definitely check me out on my personal website, benberuz.com, benberuz.com. I have a ton of information in there. I'm speaking publicly at different conferences throughout the year. So I'd love for you guys to kind of join me at those events.

(35:49 - 36:39)
And also, we do a lot of local charity events. We have our beach cleanup that we just had for Earth Day about a month ago in Los Angeles. We have our charity toy drive that we do at the NYPD in New York every Christmas.

Everywhere where we have a footprint, we try to give back. That would probably be the most meaningful thing. Join us in one of our community outings, help us give back.

And so happy I was able to join you today. No, I love what you're doing. I love when people actually give back when they're in business.

So fantastic. So I'll make sure I put the links both on the audio and the video. Thank you very much, Benjamin.

So that's all for the podfather. You find out in my episodes, scan the QR code, you'll find everything about me and go to roycon.com. If you're looking for virtual assistance, go to va.org. Show us a thumbs up, five star rating, maybe share with three friends. Until next week, take care.