#66 There Is No Tiger: Dr. Brian E. Arnold on Overcoming Overthinking and Anxiety

Welcome to the Podfather podcast. You find all our episodes on podfather.me. What if I told you that the tiger is chasing you? The one keeping you up at night, filling your head with worst case scenarios, making you second guess every decision doesn't actually exist. My next guest literally wrote the book on that.

He's a professor, a keynote speaker, a podcast host, an author, a coach, and a man who somehow fits all of that into what he calls a seven minute mindset. I know him from the CLA business group, and I was actually a guest on the show. So today we're flipping the mic.

He's, he's helped people break free from thinking bad, overthinking bad decisions and the stories they tell themselves that keep them stuck. He goes by Dr. B. And if you leave this episode without at least one idea that changes how you think today, I'd be very surprised. Please welcome to the episode, Dr. Brain Arnold.

All right. Well, thank you for having me. I'm excited to be on and to talk through whatever things that we need to talk to.

I did write a book called there is no tiger, which is about overcoming, overthinking, and controlling anxiety, which is a big part of what stops us and fills our head, and we have that frontal cortex at the front that we had cognitive overload, and I would say most of the things that overload us with the complexity in our mind are things that will never happen. We fill our minds up with so much things that could possibly happen. We don't have time to be, uh, I guess in the moment of what's actually happening.

Uh, so it'd be fun to talk about that today. No, absolutely. So let's, when did the Dr. B come about? Cause it's cool.

It's a good, like people remember it. And I know even from like the business group we're together, like it's like straight away, Dr. B, it grabs your attention. So it's, it's a good mapping, but how did it come about? Yeah, well, I guess I have a doctorate in educational, um, leadership.

So, you know, PhD in the stuff in the educational leadership side of it. And my name is Brian. And so I guess when I was born in 1965 or whatever, yeah, that's the year I was born.

Uh, I think that was the most popular name on the planet. So everybody in my year was named Brian, David, uh, Mark, or, you know, there's, there's like seven different names. And so what I find out is there's so many people with my, my actual name, Brian, and then even Brian Arnold, because it's two first names.

And so there's like a ninja warrior guy named Brian Arnold. And there's, you know, so when you type in my name, if you were to just go online right now and type in Brian Arnold, you would, the ninja warrior guy comes up. Uh, and a whole bunch of other people come up and there's a lawyer that gets all my email because my email is Brian at Brian E Arnold.com. Cause I put the E in there.

Uh, and, uh, but if you just type Brian at Brian Arnold.com, this attorney gets all mad because that's his name. And so he's like, would you tell people to stop sending you emails? I'll be like, I'm not telling them not to forget to put my name in there. And so, and you, when I was growing up, people just call me B, Hey B what's up with B, you know? And so, uh, and then my initials are B E A, which is, you know, stands for B. Uh, and so we ended up with, you know, when I became a doctor, it was okay.

Dr. B instead of Mr. B or B or just, you know, so that's, I guess that's the evolution of my name. Who knows what it'll be. And so we use my, my grandkids call me doctor or a Papa B. So the Dr. Papa B is what they call me or Dr. Papa.

Uh, so it's, it's hilarious. You know, when you think about how do people know you, but I love having it. Like you said, people recognize me, know me, uh, and know exactly what you're talking about when you say Dr. B I'm sure there's more Dr. B's, but there's less Dr. B's than there are Brian's.

So it works really well. I have one brother and his name is Brian. And my name is Roy David.

And you mentioned that as being a popular name as well. But I think for a marketing perspective, because a lot of people don't do that and they just, you know, like I'm okay. Cause there's not many of me.

So if you do a Google search of me, but you have to stand out. So I think it's a very creative thing. And I think that people should incorporate it if they're not, because then like even your clothing there, you know, it looks Clinton and everything that you do, like it's, it's a branded around on it's, it's, it's a cool thing to be doing.

Yeah. And for the clothing, it helps that my wife has an embroidery business and a shirt t-shirt business. So I get, you know, anything I want to put on shirts, t-shirts and everything else, you know, I get to have, but the, you know, the logo that she created for Dr. B industries and Dr. B consulting and Dr. B it is flows and it works well in the books.

So I think, like you said, it is a great brand strategy for me for not only recognition, but it's, it's easy to say. It's easy to remember people like saying, Hey, Dr. B. So they, you know, it's, it's hilarious. Uh, you know, as you move forward, so, uh, super fun, super fun.

Absolutely. I like, I want to kind of touch on your podcasting journey. Cause you've got the two shows, but what I want to say first is I always pay attention to the background and everything.

And I mean, that's not coincidence that, that you've got a beautiful background, nice plant. You see the mic, but you've got your books in, but it's like, cause sometimes you see people and it's just messy. It's like all over the place, but yours is very professional.

And I mean, that's not by fluke. That's cause. Oh yeah, that is absolutely.

And then I get, you know, I got the stuff over here that I try to hide and put there. And so, um, yeah, one of the things that, um, I've went through iterations, right. I went through when I first started my podcast, uh, it, it was, it was, at least I was in the living room and it kind of looked like it was a room that I was in.

Uh, and then I went to the virtual backgrounds and realize the virtual backgrounds, once you move your head or you move your hand and all the stuff, all the stuff comes around it. So I said, here's what I'm going to do. I'm going to create a green room, you know? And so I went and I painted a whole wall in my bedroom green.

Uh, and then the virtual background still didn't look good. Did you agree to that? Did she? Yeah. Oh, she did.

And then she was so happy cause that could be my room. Right. And she said, Hey, if you're going to get into this, you might as well do it.

Right. You know, but it didn't look very good. And I, you know, then you try to figure out lighting and, uh, you know, if you don't have the right lighting that's in there and you don't have, uh, you know, your face can look pretty bad.

And then you see the guys with that are like super pale and then they have a white wall behind him and then you get lost. And so I literally had to work. And so, but I didn't want to spend a lot of money.

Like I didn't have a, I didn't have a lot of money for a full podcast studio or anything like that. And so that was important to me that I wasn't going to spend a lot of money. And so basically I'm in, I was downstairs and there was no natural lighting and my body loves natural lighting.

So then I got a window that's back here that doesn't face the camera. Uh, but then I just went and got some plywood. This is plywood that has the notches in it that you buy at, you know, the local wood store.

And, uh, it's four P I got four pieces here. And then on the other side, a little bit different background. So if I want to change it up a little bit, then I got two pieces of plywood.

And then, uh, I put the logo of my show and frames and, you know, and then bought a shelf. You know, I don't know if you guys have Amazon there, but Amazon provides the world with everything. So when on Amazon and, um, and then, then I got some help from my wife on the plants and, you know, cause I'm not an interior decorator, but it comes out really clear, it comes out really good.

I get the, I, you know, I started out with a cheap camera or the camera that was on my laptop, which was great. It worked great. It was wonderful.

So if I was like bending down like here so people can see me, uh, you know, and so I went and got a, you know, super fancy camera, but the more I've done and the more, you know, I've upgraded my microphone started out with, uh, you know, a cheap microphone that worked. One of my favorites, since we're kind of talking about, I don't know if like you can see it is this, um, it's called a job or Mike, I guess you can see it a little bit here. Um, this is to me, one of the best microphone speakers that you could use.

Um, it's Jabra. I don't know what the name is. It, uh, uh, yeah, three, 20 years.

You just, yeah, it's just a little flat round one, but it has a microphone in it and a, um, has a microphone in it and a speaker, so I don't, I don't have to wear the headphones. It doesn't interfere with it. Uh, I mean, I'm, I'm hearing you on that speaker and it's not coming through, uh, this mic here.

If I switch over, see if I switch over to the mic a little bit, this is fun to talk about for the folks who are saying, Hey, I want to start a podcast someday. Uh, so if I go to Jabra, so now it's, now I'm actually going through that microphone. I don't know if you could tell, because I wear the earphones first, but it's just not that bad.

Yeah. It's a, yeah. I mean, obviously that Mike is a different quality, but I mean, it's great for, uh, yeah, yeah.

And if I, and if I travel, I'll put it back on this one, but if I travel, like I'm in a hotel or I'm out of the park or something like that, I'll take that with me cause I can fit that in my pocket. This I'm not putting in my pocket. I'm not taking it anywhere, you know, but this works perfectly and folks can't tell that big of a difference.

Uh, you know, I can tell when I'm doing specialized stuff, but you know, for podcasts or for folks, that's what I would tell people to go with, uh, get a, you know, get a 4k mic that, or not a 4k camera that you can put in. I have the one that here is, is actually shining through a, uh, teleprompter. Um, the, obviously I'm not using teleprompter right now, but what I'm, you know, recording stuff.

And that's what I was to say. I am not using a teleprompter. I'm not using a teleprompter.

Uh, and then I have those screens. Um, you can buy a second screen for $57 US. Uh, and so that is my second screen that I put up.

I could pull it over that I fold up and I can fold it with my laptop and take it with me. Because I don't know if it's, it's impossible to do a good podcast without having a second screen that you can look at. I guess people do it, but I don't, I don't know how I have a second screen that's sitting right here that I can be like, Oh, what are you looking at? Well, I'm looking at my other screen to make sure that I get it.

All right. So let me put that over there. Cause I'm interested in that.

I was thinking because that's, that's what I, you know, you know, when I'm doing the introduction, you know, like some people, they read on the thing, but then I don't see you and stuff like that. So there's, but a teleprompter would be good. So like, I presume you can get that on Amazon as well, but do you have to click that, connect that kind of to the side or can you have it in front of you and then move it or what way it does? Yeah.

The teleprompter is literally right behind my laptop, right? Cause I'm, I'm on a laptop right now. And the screen comes through it. Uh, this little device here is a, where I can, I can hold it in my hand and it they'll scroll with on teleprompting.

And so it works super well. Cause now I put it and I use my, um, I use, yeah, this is fun. This is a fun show so far.

So I use my iPad, so I'll take my iPad and I will, um, let's see this. I have a teleprompter right here. Um, and you'll see it come on here and I'll just go click one thing that's teleprompted and you can see, this is the screen that I'm teleprompting on.

Let's make it. So it goes to, to, to come on. There we go.

So it looks like this and you can see that it's backwards. So I set that up right up here, uh, right above my laptop, and then I can read the screen. And then this little device helps me to scroll it.

So if I have like here, come on back here, keeps moving. And then if I want to scroll, let me turn it on. You know, the words I say now it's backwards to you right now, because the way that teleprompter is music, but then I just click here, three, two, one.

And then it scrolls and then I can read it and I can change the colors. I can change whatever it says. And then I can read exactly what is on there.

So if I'm looking at my monitor right now, it says, if I set it up here, it's like someone who helps leaders rise to those moments with clarity, confidence and presence, and then I can stop. So that reflects up to the thing. And then you see it as.

Yeah. Okay. And then I can, and then the best part about having this is you have it going at a speed that you speak at, but sometimes it's going too fast or going too slow, I can pause it, see everything, catch my breath, take a breath, then hit the button again and go again.

So I'm not having to, you know, keep up like a, like in a newsroom. Yeah. Then you got to keep up with whatever the producer has.

And so they'll usually stop it for you, but I love having control of that ability, um, you know, to be able to stop it and control it. And then I use a software that I do my podcast on, which is called StreamYard. And so if I'm practicing or I'm messing up, I can click StreamYard.

I can start recording. Now, this is just me using the teleprompter. I'm not streaming it.

I'm not talking to a guest. I'm just, I'm just making a recording or video for myself. And I can have music playing through there and I can hit the, uh, hit the button, um, and then hit record.

And then when I mess up, I just, it just starts over. I just hit the button, refresh gives me three, two, one. And then I go again, set the teleprompter back to zero and then keep practicing.

Or I can pause it and then stop my teleprompter, you know, go to the next one and then I can add them together later, but usually I just stop, pause and, and then go to the next, next video or whatever, so this isn't a complicated studio at all, I have some filtered lights that are in here. Um, you know, that just make it so I, I look good. Uh, and then, you know, I, I had my wife or whatever, be able to, um, you know, make my lighting, put it the right spot.

So they just turn those on. And then I have another unit just like this on the other side of the table. So if I do something live with a person in studio, they're on their camera, I'm on a camera and then, yeah.

So that's, it's not, this is a very inexpensive studio that works pretty good. And with that teleprompter, the remote control that you showed us, does that come with it or is that something that you're to buy? No, this comes, this comes with the, this comes with the, uh, teleprompter and it comes with, uh, it tells you the software to download. Now the, you know, the thing that I said, that's my iPad that I'm sitting, that I'm doing it off of.

You could do it off your screen or your, your computer. I don't like the teleprompters that you can download that are just on your, on your computer. Um, it just, to me, it's like now I'm trying to control my voice and my face and everything else.

And the words are right in front of me. And I'd rather have it where I'm looking straight at the camera at my eye level and then do it in that way. So, um, yeah, so that's the price point of a prompter.

The teleprompter is $69. Is that all? Yeah. That'll be about three or 400 quid.

Okay. That's, that's very cheap. Yeah.

Excellent. So I suppose your shows tell us how, how they started and what they're about. So maybe the listeners might be interested.

I do do podcast coaching. So if somebody's interested in, they want to, as you do as well, if they want to come on and I will go through, I will give them on my website, I believe you could go there now and there's a list of equipment that you could buy, you know, that has the stuff and you can click on that and it'll take you to Amazon and find the exact, uh, you know, the, the exact equipment that I have. Um, I tell people how to do it cheap.

And then I really walk, walk, work on and coaching is like, okay, so I don't want you to be way down here where you can just barely see your head. And you know, how do you make sure that you, you protect your voice? And, uh, you know, a whole bunch of other little things. Uh, the equipment's the easiest part of it.

People make it the hardest part. Uh, I would rather just get you started. If you want to do a podcast, let's talk, let's get you started.

Within two weeks, if you're working with me, we're, we're, we're live on a podcast that you're recording. Uh, because the reality is, um, out of all the millions of podcasters who've been around, you know, it's a very low, only like 15% ever do more, even less than that, I think now that ever do more than 10 shows, you know, and it's less than 10%, it's less than 10% that ever do 10 shows well, I say to people like, so were you, how many times did you tie your shoes before you were good at it? It was a lot more than 10. Uh, and then, so, um, you know, why would you think that you're good at being a podcaster after three or four shows? And then they get upset.

Well, nobody's watching it. Well, you suck at it. So why do you want, uh, people to watch it right now? Because you're no good.

So you don't want to have a whole bunch of people watching it. Your mom can watch it. Cause she'll say really good things about you and how good it is.

And so will your best friends, but everybody else won't watch it anymore. So wait till you get good before you worry about how many subscribers you have. So many other ways to monetize a podcast as well.

That doesn't have to do with how many subscribers you have. But people don't think that they think, Oh, I'm gonna start a podcast. People want to hear what I hear, what I have to say.

And then when they, you know, when nobody listens on their first two podcasts, they quit. So it's so sad. So let's help you get one if you really want one.

Right. I know exactly. So I suppose let's touch on the mindset because you've obviously experienced that, you know, does people go, I want to start the podcast with, uh, they're afraid or, you know, they think they'll be judged with your experience.

We know how to deal with that. So maybe touch on that one. Yeah.

Well, one of the things is if you feel like you, you have something to say. You do, you can make an impact on the world and you specialize in something. And instead of, I think we're in this comparison world where people think they have to compare themselves to somebody else.

So they like a podcast, you know, the podcast is about, uh, you know, angels or something. And so this other person is like really into angels and, you know, they really liked the podcast cause they want to be in angels too. And so they decide I'm going to make a, a podcast about a different type of angel.

Well, they try to duplicate what the person that they saw on their podcast does, but they're not the person that their podcast does. And so that person, they don't know anything about, um, how long it took them, how many shows they did that were bad, you know, where they get to be. And they get the finished product after you've been like, you and I, we've been doing this for several years.

Right. So we sound like we're polished. We know what to say.

We know what questions to ask. We know how to wait. We know how to listen, all those things that you have to do through practice.

And then they compare it to somebody who's already there compared to, um, you know, some where they're at right now. And so the mindset has to be is this is something I would like to get good at. I like talking.

I'm super passionate about what I'm talking about. I see a lot of people try to start podcasts that are about something they don't, they're really not interested in. They just think that it's something people want.

And if that's your, if that's why you're doing the podcast, don't do it. Cause you're not going to be good at something you're not passionate about. You're not going to be good about just talking about things that make, you know, Hey, you know, I want to talk about it.

People are into NASCAR. NASCAR is the number one sport in the United States of America. So I'm going to go talk about formula one NASCARs or whatever.

I don't even know what they are. Right. And then they get on there and they have no clue.

And so somebody who really enjoys NASCAR is going to go, this person's dumb. He isn't as good because they're not passionate about it. But I promise you there's something in your life that you are passionate about.

And that is, gives you the rights to talk about it. And then once you get good at talking about it, the thing I would say in mindset is you got to go in with the mindset of I'm doing this because I love it, not because I'm trying to get subscribers, you know, if that is your number one goal is getting subscribers, then you've kind of, you've done it backwards, you go in there because you love it. And then people find you or you, then we can show you how to find people that love what you love, you know? And so, uh, yeah, you're not going to be good at it.

You got to be passionate about it. Uh, the other part is, listen, one of the things, you know, about what Roy's doing right now, which is the opposite when we did the other way is he's letting me talk, right. Because I'm his guest and he could, he, he could fill this show up the whole time without me.

He doesn't need me to fill a show up, but because I'm a guest on his show, he's actually asking a question and allowing and listening and not trying to add a thousand other things, which I hope, you know, some of it, he will, you know, about how he's done his podcast. But that's, that's to me, that's the key, right? Is you got to use two ears and one mouth, especially when you have guests. Now, if you're doing your solo one and it's just you, you got to talk the whole time, but then you better have some whole bunch of interesting stuff or be able to tell some really good stories.

Stories are the other key. What stories are you telling in your podcast? Because people want to hear stories. They relate to stories.

They find themselves in the stories that we're talking about. You know, if I tell you some of the things that were things fell down, or I didn't know what I was talking about, or it's trying to read scripts, or if you went to some of my early podcasts, holy moly, I would ask questions and then I would throw up on people and you want to say throw up on people, I would just continue to talk and then I'd realize I'm doing a 20 minute show and I just talked 15 minutes of the 20 minutes. Why would the guests come back? Why would they come back? They wouldn't.

Why would anybody even want to watch me talk? Uh, I, the first one I did, and I'll, I'll let you guys know this. Uh, I was, I'm a mortgage person and I do, uh, mortgages for living and they do a reverse mortgage. And so, uh, that's one of the, the, the things that I'm doing that I'm kind of phasing out.

But one of the things that, that I did is I created one called the mile high live in Denver, Colorado. So the mile high real estate spotlight podcast, and my whole goal was to interview real estate agents that would hopefully bring me business someday. But I went into it at first, like, well, if I'm going to interview, then you have to give me business.

Instead of going, if I interview you, I'm trying to spotlight you. That's why I'm calling it the spotlight so that you can give business. And then once you get business, you'll reciprocate because I helped you get business.

That was the right way to do it. Well, I, you know, the first few episodes were, you know, me trying to get business from him and then like, well, why aren't you giving me? And so I came up with 12 things to do follow up. And it became for literally the podcast is 20 minutes.

And my goal was, can I do the podcast with asking less than three questions, three questions or less? And I could fill a 20 minute podcast because I would now, now I got the questions down, right? What makes you a phenomenal real estate agent? And do this that's seven minutes right there that they're going to tell all about because they're not able to do that themselves, I mean, you think about it. If I'm a real estate agent, I'm not going to walk up to you and say, I'm a great real estate agent because, and you should use me as your real estate agent because, and I'm just a wonderful, incredible, fantastic person. You're like, what is wrong with you? But if they come on my podcast, right.

And I say, what makes you a phenomenal real estate agent? Now that I've given them permission, because I've asked the question to answer all the things that they can't walk up to people and tell, what do you, the next one, what do you think about the market and where it's going? What's there, what separates you from other real estate agents in the area? I do 20 minutes. Thank you for being on the show today. Well, I'm going to send it to you on Monday.

Uh, make sure you put it on the shoulder of me. I'm going to give you clips and everything to go along with it. You know, the AI is doing the clips for me, so I don't have to, I'm not having to create clips for him.

I sent it to him. Now, do you think they're calling? And then every week I have a followup. Hey, here's the week one is here's the podcast.

Week two is, you know, how can I help you? You'll get the clips out or the, you know, there's 12 weeks that I have stuff. Those people send me business. That was three years ago.

They still send me business today. Once I got it, right. So you said, well, how many subscribers did you have? Doesn't matter.

If I had one subscriber, that's enough. If it's just them, because I'm sending the clips to put on their own social media. They don't need to subscribe to, to see that real estate agent on my podcast.

They get to see the real estate agent on their stuff. Why they're looking their name out to see if they're any good. They're not going to go to my podcast to see if that real estate agent is any good or not.

They're going to go to their website. So as long as I give them everything. So I know I kind of, but that was all without that.

That's fantastic because like you figured it out and work towards it. And the beauty of that as well is because you're always trying to showcase them by giving them the clips they're then able to put on their LinkedIn, where you're asking them the question, whereas they could never do a recording, but on LinkedIn, because people go, this guy has got an ego trip and they're delighted to do that because they get to showcase, like you said, but on social media. Yeah.

And so for me, so somebody says, well, did, did you monitor, did YouTube pay you for that podcast? Are you monetized? And I can say, well, if you think that the only way to monetize a podcast is YouTube, then no, I'm not a monetized podcast, but I did a podcast. The agent likes me. The agent sends me business.

I make two or $3,000 on a real estate transaction or a mortgage transaction with that real estate agent. Was I monetizing that podcast? Absolutely. I made $2,000 for doing that podcast because that agent, that same agent, I used to call him and I would say, you know, um, Hey Bart, uh, would love to, uh, you know, I'm a mortgage agent.

Uh, I, you know, I help, I help real estate agents in the area. Uh, I would love to sit down for coffee with you to see if there might be a fit for us. And you know, are you available on Tuesday or Thursday at five or nine or whatever it is, and they, they look at that message and they never, if they answer it, they say, I don't have any time.

If they don't answer it, they don't ever call me back. But second, I say, Hey Bart. Hey, my name is Brian Arnold.

I'm doing a local podcast in our area. It's called the Mile High Real Estate Spotlight Podcast. Some people told me that you were an amazing, uh, real estate agent in the area.

And I would love to spotlight you on my podcast. Are you available next Tuesday or Thursday at 2 PM? Please call me back and let me know which one would be best for you. Wing, ding, ling, ling.

Hey Bart, how you doing? Right. Yeah. I mean, it's, it's so, you know, we, we try to make things so complicated and so difficult.

And I, I think everybody should have a podcast. Everybody should work on the skills of being able to speak more importantly, work on the skills of being able to ask questions and then be in the presence in the moment and why, and listening to somebody answer those questions. Cause I think that's a lost art is we all ask a lot of questions.

We don't all listen to the answers very well. We just don't, you know, and so having a podcast and it also allows you to be able to think in real time where you, you know, you ask a question, you listen, and now you're coming up with the next question to ask, and I think that's an art that a lot of folks don't have. Uh, to becoming a better communicator is important, uh, whatever business you're in, uh, in this life.

And I guess unless you're in a computer lab and you're coding and you don't get to talk to anybody for eight hours, uh, or, you know, you're one of them secret CIA that's just listening to people's conversations, but for most of us, uh, we need to be able to communicate and talk to people and create relationships. And if I can do it from the comfort of my own home, you know, it seems strange. Am I going to walk into a bowling alley or a bar and just find people to talk to so that I can be friends with them? It just, it just, yeah, I guess that's how we used to do it.

Uh, this is so much easier. To create relationships that don't people, I don't people from all over the world. I know somebody from Poland now because of the podcast and because of the internet and because of my ability to be able to ask questions and your ability that to answer mass questions back to me.

Well, how's it not better than that? You know, but so many people nod, just talk to my insane neighbors. Well, is your life getting any better talking to the same neighbors or talking to the same fear of influence or the people you work with? No, your life's not getting any better. It's the same.

And then you wonder why, and you complain every day on Friday night, when you guys go, uh, you have a barbecue or go out and you're like, I sure wish my life would get better. Well, change the people you're hanging out with. Absolutely.

And like, cause you mentioned the different communication styles. And what I encourage people to do as well is go on different shows. And I know like you've been on some shows because the thing is as well, I mean, I always, you know, I, I ask a question and I give space.

I let people talk. And then if it's relevant, I can come in and just kind of, but there's some people, you know, some people say it's ADHD, but there's just people that will just keep interjecting. And what that does as well is, yeah, it might be as great an experience, but what it does is it allows you to deal with different people, which in turn, when you're doing your own show, cause you'll have some guests that just kind of.

Everyone is different. Or you'll have the people saying you ask them like you could, I'm sure it's happened that you've had a real estate agent. Did you ask him? And he gives you like a 30 second, if you're lucky or a 15 second.

And then what it does is it, it teaches you how to get them to talk, find out what they're passionate about unless. And I, if you're going on different shows that definitely builds that up rather than doing it on your own the whole time. Oh my gosh.

I, you just reminded me. I had a, you know, my journey to freedom podcast where I've been interviewing black men, successful black men from all over the country. My first year, I said, I need to do 100 episodes because I just want to get out there because I, this is a community that I'm involved in that I know that we need to hear from.

And so I I'm so excited to have this guy who worked at a historically black college for 25 years and he was in the student union, so he got to talk to just about everybody who walked in. And so I was so excited to have this guy on my show. Like he's going to tear it up.

He's going to tell us all these wonderful insights of the things that, that he loved about being at the BSU and he's retired now, so I'm sure he's got time and he wants to talk and so, so I'm talking to him and I'm like, say, Hey, you know, how are you doing today? So excited. You know, maybe tell us a little bit about your experience at the BSU. He said, yeah, it was a really good time.

Is that okay? Great. So I'm sure you got to talk to a lot of kids and stuff. Maybe give us some of your experiences of talking to the kids.

I enjoy talking to the kids. Okay. So maybe you can maybe just expand a little bit on like maybe some of the favorite stories or things that you've had.

I don't know if I could, you know, I have so many stories that I can count. I don't know which one would be good. And I literally, like my show is supposed to be an hour.

That one literally lasted a half hour because I couldn't do it anymore. I mean, I asked him 50 questions. He just didn't want to talk.

And very rarely do you find that, but like you said, I learned then how do I, how could I have redone that show? You know, now that, now that I know him, could I have called him back and redid his show and maybe prepped him on three or four stories that were your favorite and that you loved and that you want to share with us, you know? And maybe I would have had a much more bigger success in that podcast. Uh, but that was one of the toughest ones. And then I've had like one of my favorite podcasts.

And if you guys get a chance to watch it is a lady named Marcy Ng. And Marcy Ng was the first black helicopter pilot in the U.S. Navy, in the U.S. Army. And so she tells her story.

Cause I start my podcast, you know, telling, Hey, tell me who you are, what you are. And usually it's like five minutes. Sometimes it's 40 minutes.

Well, we're at an hour in the show. My show's only an hour long and she's only getting to like half of the life in the story and she's going on and she's telling us, but it was so riveting. I didn't need to ask a question.

And I realized that I was a little bit more mature than I don't need to ask this lady another question. I am just glued to the screen, hearing the stories and what she went through and how the officers treated her and the different, all the different things that she had to do. And right then I realized this isn't, this isn't my show.

This is our show. This is the show that you and me, whoever I'm on with, it's our show together. And you know, the best I can make you look and you're going to make me look good.

And we're just going to have some fun together. And, you know, I, I just, I'm the, I'm the catalyst that provides space for you to be, to tell your story. And if you're a podcaster and you're thinking about being a podcaster, you're the catalyst that allows other people to tell their story.

If you have guests on and you get to pick your guests and why that they're important to your show. But if you want to do shows that are you talking, which I, you know, I have some of my own things that I do. I do a devotional every morning.

That's live. That's me talking and nobody's on there. Um, then for the rest of it, if you have a guest, holy moly, let them be a guest.

Absolutely. And one of the things that I do, I haven't said this. On episodes before, but people went like, when you give them time to speak a lot of times people go, yeah, yeah, I know, I know, I know that's not nice to listen to.

So what I do is, which I'm showing you, I hear you, but I'm not going. Yeah. Yeah.

I know. I know. I know.

So that's something I think people should bear in mind as well. That if you have that habit, just remember like what I did at the start as I was listening, you know, I'd uploaded listeners and then I'd be listening to other ones. And I realized, you know, people do it because they're kind of saying they're interjected, they're like, they're letting them have the space, but they're kind of going, I hear you.

Yeah. I know what you mean. But yeah, that's just one of my things that I do.

I, there's a few ones that I'll say that because I'm really listening and I'll make, and they'll say something dramatic, no way, you know, no way is one of the greatest words that you can, you can use because what it allows somebody to do is that then they can expand even more when you say no way, it lets that person know that you're with them. It lets the audience know, Hey, you're engaged in this. This is an incredible conversation that we're having.

It's like, yeah, no way, no way. And you change the reflection in your voice and you are engaged in the story and you're redirecting it back to the person who's telling the story, not back to you saying, yeah, I know. Yeah, yeah, yeah.

You know, like you said, you know, the different things. So it's like a, you know, a breath, that really happened. You know, it's funny now that I have, because I tell stories and I interject with people and you know, some, I'm not a huge topic person.

I'm a relationship person. So I'm not, you know, if I talk about AI, we're not going into like how to code the AI, we're going into why are you doing the AI and the personality part of it. And so when I'm talking to guests and I'm, you know, dealing with their personality, I'm, I'm truly so into their story and I'm asking them questions.

And so many of my guests end up crying in their story because I'm asking them questions that I know they're passionate about. You know, I had a young lady on the other day and she had triplets and it was really difficult to have these triplets and all the things that go on. And now she's trying to do all these things.

And I'm having her talk about her relationship with her husband and the relationship with her kids. Well, that that's emotional for her. And I'm just sitting back and I'm letting it go.

And I'm like, man, you must be an incredible mom. You know, what's that like to be an incredible mom? How do you deal with your kids every day? Like you got three of them and they're all eating porridge at the same time. And you have like hot porridge, cold porridge, you know, like the three little bear stories, you know? And so we have fun, but it's like, yeah, they, people just, they, you pull that out of them because they're talking about what they're passionate about.

You know, I could have said how many kids you got? Three. Okay. You know, how old are they? 10.

Great. You know, but no, what does it mean to be a mom? You know, and you get that through, um, you spending your time listening, listen to other podcasts, the ones that you enjoy. Why do you enjoy that podcast? You think about the podfather.

What, what do you, when you've listened to some of Roy's episodes, what are your favorite ones? And then think about what did Roy do in those podcasts that made it so great? My, my inkling is Roy asked a few questions and the guest is what made that podcast great because he asked the right questions. And so part of part of getting into podcasting is asking those right questions, those good questions, and then shut up the two shows. And you've had a journey.

There's people that are starting their journey to resisting. You've we've mentioned about the studio and everything, but as far as the actual show itself, the marketing, what have you kind of evolved with that? I, you know, when I think about the podcast and what I'm trying to accomplish and what the impact is that I'm trying to make, and, you know, I, I did this show that was, you know, to help me build business, I did a show that helped with finances, and then when I think of like the journey to freedom, uh, the journey of freedom podcast came because I went to an event that was in Minnesota here in the U S and it was a guy named David Horsager, who's since been on one of my shows, uh, and he did this thing on what does it mean to trust? And I'm sitting in the audience and I'm, um, I'm looking around and there's 500 people there. And I look around the room and I'm a man of color and I'm thinking like, well, why are there not more people of color who get to this and there's this whole dynamic in America.

You know, if you listen from a different country right now, uh, that where, you know, the dichotomy between black and white and, uh, racism and all that other kind of stuff. And so I looked there and there's 30 people of color in the inside of this event and I'm going, my, my, my community, my culture, my folks, other black men need to, uh, hear this stuff because it can help because we don't trust very well, we don't trust ourselves. We don't trust each other.

We don't trust our women. We have a trust issue. Uh, and this is really good information.

And so I came back and I did some coaching and then I started the journey to freedom podcast so that I could highlight men of color. Uh, you know, in what we do, because I say, Oh, you know what? And this is, you know, 2023. Right.

And we say, well, it doesn't matter. I don't need to see other people who look like me being a doctor or being a pilot or being, you know, these, uh, not just being an actor or a rapper or an entertainer, but actually, Hey, a scientist, or you just don't see a lot or a whole bunch of CEOs of companies. And, you know, we're still there.

Uh, and I say, I don't need to see, you know, I'm good. You know, I got this, you know, I'm making money. I don't need to see other people who look like me doing things.

Then what I realized is I'm in that meeting and I can tell you how many people of color were in that room. So that tells you right there. It does matter to me, even at 60 years old.

And I did subconsciously. I didn't realize how much it meant to me. So now I'm doing this podcast where I'm interviewing and I'm getting, you know, a lot of the stereotypes, like we're, you know, black men are not good dads or, you know, we're all in, you know, end up in prison and, you know, all these things that are the typical stereotypes that we have.

And I'm finding, Oh, there are some really good doctors. I've, I've interviewed entertainers. I didn't, you know, interview basketball stars.

I've entered, but then I get to the pilot that is, uh, you know, an air force pilot or this type of stuff. And I'm going to wait a minute. This does matter.

And I've had a lot, you'd be surprised at how many of the men have come out of incarceration at some point, you know, and so we're putting together an incarceration. So that's where I really started getting deep in some of the, uh, wide journey and freedom and how it's evolved over 250 episodes now of just that one podcast, and I continue to have now men calling me and saying, I would love everyday heroes that are in your neighborhoods that are doing some stuff with kids or with adults or drug addiction. I did a counselor just yesterday, you know, that's making a big difference in the Seattle, Washington area.

And then having those guys highlight and given their clips and letting them show their community. So kids and young, young black men, and that are saying, Hey, I don't want to just work at the factory, or I don't just want to work at the rental car place. There is there somebody else who can show me how to do that path and then connecting them.

You know, if I can help make connections and then my other podcast is the living boldly with purpose. Everybody should have a purpose, you know? And my goal there is, you know, what is God put you on this earth to do? And then how did you get there? You know, because so many people say I'm not living in purpose. I don't know what I should be doing.

I don't know what my life should look like, and I don't know how to get there. And then you see somebody else who tells you their journey, you know, Hey, this is where I grew up here. I had, uh, had all these businesses.

I had a, an apartment complex, you know, like the story you told us and, you know, all the things that are, you know, Oh my gosh, that's how he got to do what he's doing. I could do that. Or I don't want to make that same mistake that Roy made.

So, you know, let's, let's, let's listen to that. Let's learn from it. Let's not repeat history.

Oh, wait, Roy has ability for me to call him and ask him a question. So now not only do I not have to figure this out myself. There might be a way for him to, to mentor me or just to talk to me or, you know, can I go buy him a key? Can I, it's so funny.

Well, I don't live where he lives, so I can't buy him a cup of coffee. Well, you can sure send him a Starbucks card or whatever it is, whatever the local coffee place is and say, Hey, you know, this is on me for having this conversation with me. Well, absolutely.

And so many people are willing to do that. And so I guess that's how my podcast has evolved, uh, into more of now, instead of me reaching out to find people, I have people reaching out to find me because they want to be on the podcast. And then I joined groups like the CLA is part of it.

And that just gives me a whole nother group of folks that I now can create relationship and interact with. And I win every single time because every single time I have a relationship with somebody, I didn't have a relationship before. And when you spend it, I think about in your life in the last three months, how many people you spend an hour with, right? How many people have you actually spent an hour with? And you, I bet that you could probably count it on, you know, two hands.

I've spent two hours with Roy in the last month, right? So you talk about, we have a relationship or friendship. And so now we can learn about each other and count on each other. That's the database that you want, you know? And so that's what a podcast does.

It's not, okay. How many subscribers do I have? Am I giving entertainment? I have a, I know I'm rambling, but I have a podcast called why love weights. Uh, which is I took the, a lot of the theme from black men is, Hey, I grew up with a single mom.

I grew up without your dad in my life. Uh, you know, my mom had to take care of me. And then we have a big issue here in our country of trust issues with black men and black women.

And I don't care whoever marries whoever, but you know, we have black women who say, I don't trust black men. My mom told me to never, I have my own bank account. I have my own savings account.

I'm like, well, that's not a marriage if you're hiding everything. And they say, yeah, we just, we've been told we, you know, they're, they're no good, you know, and so now I have the black women on with the black men on. And they're saying, this is what I was told.

This is what the guy is saying. This is who I am. And then we go back and forth.

Now, those are entertaining, dramatic shows, but at the same time, they're real. How could, how do we get past this? How, how do we get this trust factor to increase? How do we get what your mom told you to not you believe? Cause if you're expecting your man to fail, he's always going to fail you. You know? So how do we dig deep into that part of the relationship where no, we, the expectation is if we're going to get married, we're going to get married because we're coming together as one and we're going to do life together.

We're not doing it so that you can have one eye open every time that I'm going. So, yeah. So I hope that answers your question.

And I mean, that's a fantastic thing to do because that inspires it in to keep going and few fuels it. I'm going on a little tangent cause I wasn't going to you're 60. I think you look fantastic for 60.

What's your, what's your secret? Because it's something that people don't make, making themselves stay younger, stay healthy, what's your secret? I can tell you that happiness is one of the best, uh, fountains of youth that your thousands of youth that you can ever have is, uh, somebody told me once they're hurting people, hurt people. And so I got to figure out how I'm not going to hurt because, or I figure out when somebody is trying to hurt me, I try to get to the root of why they're hurting. And if I can do that and find out why they're hurting, then I'm not mad at them.

So I don't have very many days in my life where I go through where I'm upset or I'm mad or I'm, you know, stressed out about things. You know, I told you, you, we talked about me writing the book earlier. There is no tiger, which is about overcoming overthinking and controlling anxiety.

Well, anxiety comes when you try to control the future that you have no idea what's going to happen. I don't know. So I can't go well, you know, today I could get up and this is how people think.

And then I could walk out to the bus stop. And when I walk out to the bus stop, a car could hit me. And when I, the car hits me, it could break my leg.

And when my leg is broken, then I won't be able to go to work. And when I'm not able to go to work, I won't have any money to pay for groceries. And if I don't have any money to pay for groceries, I'm not going to have any food to eat.

If I don't have any food to eat, I'm not going to be able to feed my kids. My kids are going to get mad at me. And then when my kids get mad at me, they're not going to love me anymore.

And so I'm going to grow up an old man. I'm going to be lonely and I'm going to die with nobody in my family. And then that's how people think.

And so how does your brain hold all of that, that I could get up and go out my door today and my kids aren't going to love me when I'm older, but people do that every day with, with ruminating on things that they can't control. And one of the things that I would say about my health and my youth is that I don't spend a whole bunch of time trying to figure out what's going to happen in the future. I'm living it today.

I will plan for the future and it never happens the way that I thought it was going to be anyways, but I'll take it where it's at and where I go. I also get up and I, and I walk three miles every single day and stuff does hurt. I am a little bit older and you know, I just, I don't walk as fast as I used to walk, but I try to do that.

I try to work on my diet as much as I can. Uh, there are things I should put in my body. There are things I could put in my body when I was 20 years old and it didn't matter.

Those things in my body at 60. Oh, no, those things, those, those things aren't good. And there's, you know, there's seasons in the time and I can, I'm not saying I'll never go out to eat and, you know, eat some things I probably shouldn't eat.

But for the most part, I try to take care of myself, but I would say more than anything, it's my mindset. It's the way that I wake up. I said, I greet this day with love in my heart, the greatest salesman.

But if you've never read that, try to wake up, Hey, you know, what, what can I do today to serve somebody else? And when I think about that, I believe that I'm an answer to prayer. And so I'm an answer to somebody's prayer today. I just have to be available for God to use me and he will.

And I don't get to pick and choose how I'm going to help somebody today. Here's how I'm going to answer your prayer today. No, I don't do that.

I just available to be able to do that. And if I serve others, I said, dear Lord, give me the wisdom to do the things you put me on the search to do in a way that pleases you and serves others. And if I can start my day every day like that, there's joy in my heart.

You know, I have affirmations that I say in all those things that I do. You know, I, you know, I show up at, I show up even when it's uncomfortable. And I know, and I think that's part of my youth.

I can't wait for the next 20 years of my life. I'm not thinking I'm slowing down or shutting down or anything. I'm like, man, I finally got it.

Now I get to use all the things I got. Cause it took me 40 years of making mistakes to figure out why this is such a better way to live. Now I got to go ahead and take advantage of it and take the next 20 or 30 years to just wake up every morning and, and, oh my gosh, this is exciting.

What do we get to do today? You know? And so that is, I would say that is why I look the way I look in my smile. Hopefully is infectious. That would make sure you want to smile at the same time.

Um, because it's, yeah, life is too short not to be happy. Oh, beautiful, beautiful. And I'm going to twist this a little bit.

It's a good thing. The person went out, they got hit by the car and unfortunately they passed on. And then the kids were supposed to have the house and everything.

And it goes into probate and it takes two years and they're running out of money and all that. But there's a way around that as well. And I know that you can help that.

So you might tell people, how can you actually get around probate? Yeah. So I've been doing living trust for the last, oh man, 20. Yeah.

25 years now I've been doing living trust. And so at least, uh, here in most countries that have a process for probate, uh, basically it means that the state and the, uh, folks that, uh, uh, want to control your estate, want to have access to your money. And so by doing a thing called a living trust, uh, you don't die.

I mean, your assets don't die. You die, but your assets remain living. That's why they call it a living trust.

And so what we do is we just make sure that you now are protected. Uh, it used to be just for wealthy folks and probate was back in the 14, 15, 16 hundreds, you know, your Dukes and your, in your, you know, Kings and Queens and whatever, uh, royalty would have a thing. So the land are protected and, you know, the, the country wouldn't get ahold of it.

Here in America, we have people die every day and we have this thing called probate, uh, that says that all your assets go to probate and then the judge decides what happens to your assets. You can write a will, but it will just says that it's your, those are your wishes and what the judge can do. And so what we do here, uh, is we can do a living trust and we put all of your assets inside of a living trust.

I'd love for you to contact me. And I have, if you go to Metro funding group.org, if you're hearing this and want to just watch me do a whole presentation on why happening, a living trust protects you from probate. And, you know, just on this because I saw the videos, the way that you explain it's because people get confused about it.

Like you hear a lot of people talking about the trusts and everything and they get confused and they think, no, this is, and then they think it's massive money that you need and it's for the amount that you spend for what it does. It actually saves you a lot. Oh, it saves your family and the headache and the stress and the amount of money you don't hear it's about 8% is what the state and everybody else wants.

And then because of the public process, people can show up at your probate court and say, I did this work for you, or did this work for your dad? I know he passed. He stole me $5,000. And then you have to decide, do I give that man is $5,000? Cause I don't know if my dad really did work for him or do I pay an attorney to fight that man? And either way I lose the $5,000.

How about I do a living trust? The man can't even show up and say he owes me money because he doesn't even know my dad died. And if he does, there's no, there's no point of law for them to be able to figure out how to get that money. So yeah, it is so cool.

So many stories love to tell you guys, if you want to know about probate, call me, talk to me, love to have that conversation. So you had mentioned there's different ways of doing a monetization and, you know, you, you explained, uh, you know, like, uh, getting the, the real estate people to come in and is there other ways that you figured out that's because I know a lot of people are struggling with that and they, they get into it thinking I'm going to make a fortune. And then like, what you said is the best way to do it.

It's like, you know, you're, you're. You can work with guests. I mean, I've even had times guests come on, they end up going into business.

No, never thought it would happen. And you just don't know, you just don't know where it's going to go. But I know that some people that kind of trying to think of different ways to do it and is there other ways that we haven't discussed, there are all kinds of ways.

There's ways where maybe you, uh, you know, you, you have a product that you have or your company or something, and they, they will sponsor you in order to, uh, you know, to help sell the product that they have. If you, you know, sometimes they want a lot of listeners. Sometimes they just want you to be unique to help a man who he has these, um, uh, home care businesses.

Um, and so in his home care business that he has, uh, one of the things that, so he goes to different folks home with, with medical aides and nurses and that kind of stuff that will show up at somebody's home and then going home and help the person at home instead of going to a living care facility. And so what we did is he has like a school that teaches other how to start these other companies. So basically we, we started a podcast and he invited all these people that know about the industry to his podcast.

Now, some of the people that have products that are, um, that they sell to home care, like they say, it's band-aids or medical equipment or that kind of stuff. They would rather him just have a few people that are on that they can do that will sponsor his show or he, you know, he does a class where he says, okay, so I'm going to do a class on Monday night. The class is $25.

So his podcast, you know, announces the class that he's teaching. And then he goes and teaches the class based on, and the only community he's trying to get to is the community of home care facilities. He's not trying to have you and me watch his podcast.

He just says, Hey, I'm bringing this guy in who has his own home care business. That person has nurses and has, you know, admin and operations and all that. So that person gets on and his whole team now watches the show.

Now that team goes, wait a minute, I could use that. Or I could use that. Oh, that's a really good idea.

Oh, that's how he does this. Oh, I can buy this booklet that tells me how to get it from him. Boom.

So then he's monetized his podcast by, you know, just being able to interview a whole bunch of other, other people. You know, I've, I've had, uh, instances where, where folks are trying to monetize and all they're doing, uh, is they have a product that they're, that they're selling, or they have a, you know, a trinket or something like that. And the podcast allows them to get into two more places.

Uh, it allows them the credibility to be able to, um, I would say you monetize it. I get credibility because I have a podcast. I've interviewed all these people.

Now you need a speaker. We're looking for a speaker that we pay a thousand dollars to go speak about this event. Well, I now have credibility because I have a podcast.

I've had people who do workshops. I have a podcast. So they say, Hey, can you come do a workshop for me on what it means to podcast? I might not have any viewers, but I know how to do podcasting.

And I have credibility because I know how to do podcasting. So they're going to pay me to come to a workshop on podcasting. I can teach people how to do podcasting.

I monetize it that way. Right? So I have a coaching business that teaches people how to set up their own podcast. So I have, I've monetized my podcast.

So those, I have a list. I literally, if, if you guys, uh, go to brianeyarl.com and just hit, uh, you know, just send me a quick message. I will send you, I have a 50 ways to monetize your podcast.

Uh, I'll give it to you too. I'll send it to you, Roy. So you can put in a show notes.

It'll just be a link to 50 ways to monetize your podcast. The document that I have. Yeah.

Just, this is one you, your previous show, you were saying that it was in the area that, because I believe in America that you get your mortgage license. It's not for all of America. It's usually in the state and everything.

So that means you are marketing in that area. How did you manage to market specific area? What things did you do as opposed to what most people do? They just go everywhere. What, what, what techniques did you realize how to get more people in that area or specific area? Yeah, that, that came from the guest that I decided to interview.

And so, uh, if I'm low, if I'm, if I want to be in a specific area, so let's say I want to go into a small mountain community that is here in the Colorado area, and I want to blanket that. Now I'm going to go to the local coffee shop. I'm not going to go to Arby's and McDonald's and Burger King and Kentucky fried chicken and ask all those folks to be on my podcast or the managers from those stores, because that's a national chain, that's a worldwide chain, but I am going to go to the local coffee shop.

I'm going to go to the, the police and fire department. I'm going to go to, uh, you know, the, the person who has the mom and pop shop. I'm going to go to the local businesses that are in that area.

And I'm going to ask them all to come on my podcast. And then I'm going to say, then I'm going to send them those links. And as they're getting more customers of people, cause people will recognize that we've done this.

I'm going to see if I can get on a local radio show maybe and say, Hey, I have a podcast and I interviewed these five people from, you know, from the local area, because the, the, I know the radio broadcast is only going local. You know, I might try to get on the local cable television from there. I can take my podcast and I can say, Hey, I'm going to interview five people, but I'm not just doing it on my podcast.

I'm going to go to the community library and then I'm going to put it on the local. Um, you know, PBS, I guess we call it here. Uh, the local where it goes out to the things, the city hall or city council, whatever, that usually has a really boring programming on it, but people from the community watch it.

And so I'll tell them, Hey, we're going to put you on PBS tonight. We're going to do this special thing. In fact, I'm going to do a live show from town hall.

Right? So I'm going to go sit out at town hall and I'm going to do a live show and I'm going to interview, you know, the local mayor or somebody like that live where people who are walking by can hear it or at a festival or at a park or something like that. I can do that. I have like, you know, a hotspot on my phone.

So I switch my computer there. I bring my little, this microphone right here. And we sit down and I interview some people that are in the local area.

Uh, that's so easy to do. You know, I did, I did one when I was out at a fair doing living trust stuff. And I interviewed three people that were at the fair.

You know, Hey, do you have time to do five minutes spot on my podcast? Yes. And then you do, they're going to tell everybody they're going to tell their neighbors and their mom and whoever else is in the community. So that's one way to do it.

It literally, a lot of it determines on the guests that you have. If you want to do nationwide, like I do a lot of stuff nationwide, then it's just guests from all over. Um, and now it's worldwide.

It's international, but you know, as you meet people, interview the people you meet. Not just, Hey, I guess part of it is I talk to everybody. So I'm out in the community a lot.

And if I'm at Walmart or home Depot or wherever I'm at, I'm talking to somebody. Um, so that makes it easier for me because I'm, I'm not uncomfortable talking to people. But we help you get uncomfortable.

Help you get comfortable being uncomfortable. Brilliant. That's totally enjoyable.

You might mention your books first before you tell people where they can find you. Cause I can see the books behind you. Yes.

I have, I actually have four books. I got to get the other one. I hear one's called a relationship versus AI and relationship versus AI is all about why relationships become king in the world of AI.

We can spend all our time learning AI. We can even have AI friends, but God put us on this earth for relationship. So if you're using AI to create better relationships, more power to you.

If you're using AI to get away from relationships, we're going to have to work on something. So this book kind of walks you through and teaches you about how the importance of relationship is. I've talked about, there is no tiger, which is all about overcoming everything and controlling anxiety.

And if you are one of those people who jumps into the future and lives in the future for a while. It's a good book. That one is all about back in the day when there were saber tooth tigers.

Uh, they had to have somebody watch out in the cave and they would eat you. Uh, and so nowadays, uh, the tiger is public speaking. The tiger is a podcast.

And I'm telling you, there is no tiger. You are not going to get eaten up and killed by having a podcast. You're not going to get eaten up and killed by talking to others.

Uh, and then the last book is be, do have, and it's becoming the person that God put you on this earth to be and not have, and then try to do, and then become a great story of me trying to have, uh, when I became a professor, I still teaching at the high school. So I had two full-time jobs. So I got more money coming into my pocket.

And I decided that I needed to have this BMW because like people who have two jobs and make a lot of money, which it wasn't very much money that I know now. But back then I thought it was a lot of money needed to have a BMW. So I go to the BMW dealership and I'm going to go get a three series just so I could have the BMW emblem on my car where people could see it because I wanted to have, have, have, have, have.

And so they convinced me that I needed to buy a seven 50, which is a flagship series, but it was a used one. So it was better than to buy in a brand new three series. I could buy for almost the same price of five-year-old seven 50 that they've had on the lot for a while that has 12 also now in big time and had that little, little antenna on there that had the, where you could pretend like your time.

Well, I said, you could talk on the phone, but back then it was like a dollar, $2 a minute to talk to somebody on a cell phone. And so, um, you know, I got this car and now I'm driving to the university and I would literally drive, right? You're not gonna believe this. So you get to the parking lot and I'm driving around like three times.

I'm not looking for a parking spot cause there's plenty of parking spots. So I'm driving around three times. I'm waving at people.

I'm picking up my phone. I'm pretending I'm not spending $2 a minute on this. I'm pretending like I'm talking to people roll down the window.

I'm waving and how you doing and stop and go help somebody pull some off the curb. I had a BMW, right? I got to show that I'm the guy. I'm so dumb.

Nobody cared about my BMW, but me and making me think that I did and I couldn't afford it. I'm driving down like I got like a, you know, the things on E, you know, I'm making calls. I had, I had this stuff because credit in America allowed me to have it.

I hadn't become the person that deserved to have it. I'm just this new guy that just got a second job. I'm not that person.

And I'm certainly haven't become that person. And so what I realized is stop trying to have. Let's go become that person.

Then once you become the person you can't help, but do. And then once you do, you can't help, but have. And that's what that book is all about is helping you rethink your mind and your mindset so that you can become the person that deserves the things that you have instead of doing it backwards, because you lose a lot of who you are and what you are, if you're trying to have first.

So those are my three books. We'd love for you to get on. If you go to the very good teams, they're brilliant because they're all needed.

So fantastic. Yeah. So yeah, go to brianyearold.com. You can click on books, you can order all three of them.

And the fourth one is called the decision formula, how to make great decisions in this age. Uh, and so you can pre-order that one. It'll be out by July.

So it'll be out in, in your favorite stores. And I'm writing a fifth book. Now it's going to be a coffee table book.

Uh, you've heard of six, seven, right? Six, seven. And I don't know if you guys have got to you yet, but it's six things, six, six voices you should listen to, or you should not listen to kind of like the devil six, six, whether you shouldn't listen to and seven voices that you should listen to, it'll be a coffee table book that on one side, you'll read it, all the things you voices you shouldn't listen to in your head, then you'll flip it over and read it back the other way. It'll be the seven voices you should listen to.

So that's pretty much done. I just got to get it all, you know, formatted and completed. And then, uh, it'll be all these voices that we should have in our head.

Those you can throw it on your coffee table. It's going to be real interesting to me to see what side up most people put on their coffee table. Well, they put the seven voices to listen to, or they'll put the seven voices not to listen to it.

That's going to be my research. Well, that's very creative marketing as well. Just having that.

I haven't seen something like that. And how has that been done before? That's a brilliant idea. Yeah, it's going to be fun.

Oh, excellent. Listen, Charlie enjoyed it. You've mentioned your website.

I'll put all the links and the thing. And, uh, yeah, I mean the books, I can put the books as well, but thanks very much for, I call you Dr. B because I think that's what we know in the CLA. So yeah, absolutely.

And like I said, I'll send you the link for the 50 ways to monetize your podcast. So you can put that in there for folks to check out and listen. If they think there's not ways to do it, I'm going to show you 50 different ways that you can do it.

So. Okay. Excellent.

So that's all for the podfather. You find all our episodes on the podfather.me. Find everything about me. Scan the QR code, go to roycoughlan.com. If you're looking for virtual assistance, go to va.world. Sure to give us a thumbs up, five star rating, maybe share with three friends.

And when you get Dr. B's books, please do the same because you've heard of what they're about. They're important. And the same with his podcast.

If you can actually give a five star rating, because it, the algorithms will show it to more people. And I think people need it these days until next week. Take care.

Thank you for having me. No problem.