#63 Social Media Management Tools, Post Schedulers & Growing Online Organically | Joe Zeplin

Are you still manually posting to every social media platform one by one? In this episode, we sit down with Joe Zeplin, serial entrepreneur, CEO of Joe Zeplin Marketing Agency, and one of YouTube's most practical voices on Social Media Management Tools. Joe breaks down exactly how small businesses, freelancers, and content creators can grow their online presence organically — without spending a cent. From choosing the right post scheduler, to getting paid properly online, to understanding what hashtags actually do for your algorithm in 2024, this is a masterclass in working smarter on social media. If you've ever wondered how to post once and reach five platforms, why your content isn't getting the views it deserves, or how to finally stop leaving money on the table with payment processors — this one is for you.

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What we Discussed:

0:02 - Welcome & Introduction — Roy introduces Joe Zeplin

0:49 - Joe's background — from Pennsylvania to the corporate world

1:44 - The "cruise ship vs. dinghy" analogy — building something on the side

2:59 - Joe clarifies the analogy and his journey to full-time content creation

4:25 - How AI wiped out Joe's project manager role and forced the leap early

5:09 - Going from one video a month to four videos a week

6:30 - Roy on the freedom of working for yourself — and the boats that sink

7:43 - Accepting payments online — Square, PayPal, Venmo, and Stripe compared

9:53 - Why talking about getting paid matters for small businesses

10:14 - Currency exchange fees — making the client pay the spread, not you

11:52 - Roy's experience with Wise, Revolut, and invoicing across currencies

13:06 - Post schedulers — Buffer, Hootsuite, Metrical, and Virally explained

14:07 - Free versions and budget-friendly tools for podcasters and creators

16:21 - How to customise timing across platforms from one scheduled post

17:14 - Tailoring your content title and tone for Facebook, LinkedIn, and Instagram

20:13 - Platform-by-platform strategy — what works where and why

21:58 - Standing out on Instagram by doing the opposite of everyone else

23:17 - Hashtags in 2024 — are they still relevant?

24:03 - How algorithms have changed and what that means for hashtags

26:36 - Are third-party post schedulers penalised by platforms?

27:30 - Posting and ghosting — why engaging after you post matters

29:23 - Commenting on others in your niche to grow your audience

30:45 - Roy on always engaging — hearts, comments, and even negative feedback

31:20 - AI-generated comments — will they help or hurt?

33:00 - Virally's inbox management tool — responding across all platforms in one place

34:00 - Roy's experience tracking spikes — why 50/50 content sometimes outperforms

35:11 - Clickbait thumbnails vs. matching content — what the analytics reveal

36:38 - Using sound bites and previews in podcasts and videos

37:16 - Building a team and scaling content production

38:54 - Sleeper videos — why old content can suddenly take off

40:29 - Facebook post analytics — realising 700 people saw a post with 2 hearts

42:00 - Why content creators quit too early — the reality of silent viewers

43:57 - Vanity metrics vs. genuine engagement — 200 loyal beats 1 million fake

44:43 - How brands and guests still look at follower count over quality metrics

46:00 - The future of creator metrics — loyal fan base over vanity numbers

48:34 - vidIQ, TubeBuddy, and free SEO workarounds using Google search

50:39 - Maximising YouTube's 5,000-character description limit for SEO

50:59 - Using AI (ChatGPT/Claude) to build keyword-rich descriptions

51:45 - Long-tail SEO keywords — targeting the right viewer, not just more viewers

51:51 - Roy wraps up and invites Joe back

52:02 - Where to find Joe Zeplin and what you'll learn on his YouTube channel

#JoeZeplin #SocialMediaManagement #SocialMediaManagementTools #PostScheduler #YouTubeGrowth #ContentCreator #SmallBusiness #Metrical #Hootsuite #Buffer #SEOTips #Hashtags #Podfather #RoyColin #OnlineMarketing #DigitalMarketing #SocialMediaTips #YouTubeSEO #ContentMarketing #GrowOnline

How to connect with Joe Zeplin: 🌐 https://www.joezeplin.com/ ▶️ https://www.youtube.com/@joezeplin

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