Sam
Swirsky
Sam was traveling the country conducting consumer studies when COVID eliminated his job overnight.
So, he became obsessed with one platform: LinkedIn.
That obsession turned into opportunities to work behind the scenes with some of the internet’s biggest entrepreneurs and creators (including Justin Welsh and Alex Hormozi.)
Along the way, he explored "van life", helped pioneer new social strategies for some very big audiences, and eventually bought a piece of land in the country which he is currently fixing up to move to.
Today, Sam helps founders clarify their offer, optimize their branding and borrow other people’s audiences through strategic podcast appearances (and then turn that attention into authority, content, and revenue.)
75
Sept. 13, 2026
#75 LinkedIn Strategy, Podcast Guesting, and the Metrics Nobody Tells You — with Sam Swirsky
In this episode, Roy sits down with Sam Swirsky, known online as "The Mayor of LinkedIn" and founder of Hilltop Media Partners. Sam shares the inside story of landing his role at Alex Hormozi's Acquisition.com — including the twist that he originally posted the job for his own connections before applying and beating them all to it — and reflects on what it was genuinely like working alongside Alex day to day. They dig deep into practical LinkedIn strategy: why engagement matters more than the al...
Guests: Roy Coughlan , Sam