#60 Sponsorships Won't Pay Your Bills—Do This Instead with Colin Gray

In this episode, I'm joined by Colin Gray from The Podcast Host and Alitu. With over 15 years in podcasting, Colin shares his journey from recording against his kitchen wall with a cheap digital camera to building one of the most comprehensive podcasting resources online.We dive deep into the realities of podcasting today—from why his cringeworthy "What is a Podcast?" video still gets 50,000 views a month (and why he can't delete it), to the truth about monetization that most gurus won't tell you.Colin breaks down why chasing sponsorships is usually the wrong move for independent podcasters, how to actually make money with small audiences, and why audio-only podcasts are still thriving despite the video hype.We also get technical—covering microphone recommendations that haven't changed in years, the rise of wireless recording gear, and how AI is making editing accessible to everyone through tools like Alitu.

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Bio of Colin Gray

Colin is a podcaster, speaker, PhD and founder of ThePodcastHost.com and Alitu. ThePodcastHost.com is a huge audio, video and written resource on how to create a successful show. Alitu.com is a podcast maker tool, designed to help you create your podcast in the easiest way possible, and with full creative control, including call recording, audio cleanup, audio editing, building your episode and hosting your show.

What we Discussed:  

0:00 Intro  

0:20 Who is Colin Gray

01:07 Video 12 yrs ago " What is a Podcast"

02:00 His Podcasting Journey

03:40 Recommendations for a Podcast Mic

06:37 Can you remove wind noises if you record outside

08:06 TheScottish Millitary Tattoo

09:00 How many shows and co-hosts under Colins belt

10:30 When its time to end a Podcast

12:05 The mistake I made taking time off my Podcast

12:50 Can you sell your Podcast

14:20 Changing co-Host

15:35 Sme Podcast are Evergreen

18:05 What they offer with the Podcast Host

22:40 My Thumbnails and Titles can outperform Ai

24:50 A lot of content creators numbers have dropped on YouTube

25:40 Mixed Results making shorts to Promote your Podcast Episode

30:00 Growing your Podcast is Slow & Steady

31:12 Monetization for your Podcast

34:20 You can Interview a 100K Client

34:45 You will not get Sponsors from Bot downloads

37:00 A lot of the Stats are guesstimates

42:05 Having 1 min interactive video of your Podcast

43:50 Audio Only Podcasts are 50%

46:00 The price of his Platform

How to Contact Colin Gray

⁠https://www.thepodcasthost.com/⁠

⁠http://Uk.linkedin.com/in/colinmcgray⁠

⁠https://linktr.ee/thepodcasthost⁠

⁠http://twitter.com/thepodcasthost ⁠

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