#51 AI SEO for Podcasters: Turn Episode Transcripts into Google Traffic - Melanie Gorman
Melanie Gorman is the founder and Chief Strategist of Crownsville Media, an SEO and digital marketing agency that helps therapists, healers, and small business owners grow thriving practices online.
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Bio of Melanie Gorman
Melanie Gorman is the founder and Chief Strategist of Crownsville Media, an SEO and digital marketing agency that helps therapists, healers, and small business owners grow thriving practices online. With a master’s degree in Counseling Psychology and more than two decades of experience in mental health and digital publishing, Melanie bridges the gap between healing work and online visibility.Today, through her “Common Sense SEO” approach, Melanie teaches her clients how to turn their websites into lead-generating machines — without gimmicks or overwhelm. She specializes in helping clients grow cash-based services and using content marketing to scale sustainably.In addition to SEO, Melanie is a leading voice in making AI practical and empowering for small businesses. She helps demystify AI tools and teaches her clients how to use them with integrity, strategy, and heart — so that business owners can work smarter, not harder, and stay true to their voice.
What we Discussed:
0:00 Intro
0:24 Who is Melanie Gorman
02:30 Melanie's Career
04:48 Your Tango was created and her duties
06:10 Be Prepare to Change and Update
08:20 How Google and other Social Media Platforms can take things away
10:30 How to Navigate Censorship
11:45 The importance of Your About Page
14:20 Are Newsletter's as Important Now
17:10 Keeping the separate in a different video channels
18:10 Owning your own Website has Major advantages
21:30 Court Case with Ai searching Paid content
22:15 Things to do with Ai and what to avoid
27:38 Can Ai tell us what's the best way to get SEO
32:00 You Must Measure the Data
33:25 Support is not giving a heart but listening to the content
36:25 Interest Metrics
39:00 What her company offers
40:00 Been too close that you make errors on your own website
How to Contact Melanie Gorman
https://crownsvillemedia.com/
https://www.linkedin.com/in/melaniegorman/
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Host (Roy):
Welcome to the Podfather Podcast. You can find all the episodes on Podfather.me. You can find everything about me, scan the QR code, or go to www.roycoughlan.com where you’ll find six shows. If you’re an existing podcaster and want to improve your show, or you want to do a tour, I can help deal with that. If you’re looking for a virtual assistant, go to VA.World.
My guest today, in Maryland near Washington DC, is the founder and chief strategist of CronesFill Media, a search-engine-optimization and digital-marketing agency that helps service providers and small-business owners grow their practice online. She has a master’s degree in counseling psychology and more than two decades of experience in mental health and digital publishing. She bridges the gap between healing work and online visibility. She spent years leading the expert divisions at Your Tango, where she coached hundreds of professionals on how to build authority online, and eight years managing the digital platforms for John Gray, author of the best-selling book Men Are from Mars, Women Are from Venus. Today she teaches her clients how to turn their websites into lead-generation machines without gimmicks or overwhelm. She specializes in helping clients grow cash-based services and uses content marketing to scale sustainably. In addition to SEO, she’s a leading voice in making AI practical and empowering for small businesses. She helps demystify AI tools and teaches her clients how to use them with integrity, strategy, and heart, so all the people that are podcast customers are inspired to be podcast customers. You’re going to learn a lot today. Please welcome Melanie Gorman.
Melanie, thank you so much for being here.
Melanie Gorman:
Thank you so much, nice to be here.
Host:
I was just saying, with your experience—because I actually met John Gray at an event—I know he’s a fun guy, great sense of humor.
Melanie:
He’s fantastic, so much fun to work for. I tell people it was like working for Santa Claus.
Host:
Let’s get into your journey: your studies, then John Gray, Your Tango, and what you do now.
Melanie:
I went to school to be a therapist—bachelor’s, then master’s in counseling psychology. I worked in clinical mental health, started a private practice, but needed extra money. This was the late nineties; therapists weren’t paid well. I answered a newspaper ad: “relationship-minded sales person.” It was teaching singles how to date using John Gray’s Mars and Venus on a Date book. Apparently I talked to more singles than anyone else in the organization, which led to a job offer a couple of years later. John needed someone to develop an online coaching program and run his websites—no experience, total on-the-job training. I wrote articles, learned WordPress, built a membership site selling articles for $9.95 a month—before Substack existed. Did that until 2008.
Your Tango was a print magazine in New York City moving digital; they hired me to run their newsletter. I ended up running their “Experts Division,” coaching therapists and coaches on digital marketing. Over ten years I worked with thousands of helping professionals. In 2021 I started CronesFill Media; now I have a team and we do full-service digital marketing for helpers and healers.
Host:
You mentioned psychology—lots of people study one thing and feel stuck. How do you get them out of that?
Melanie:
Look at AI—everything’s changing overnight. This morning I spent three hours updating an article that used to perform well. You have to iterate. Rigidity kills you. When something stops working, figure out how to make it work again. That ingenuity keeps you in business and attractive to clients. People hire those ahead of them, not peers. Resilience is a skill you can practice: try small experiments, write an article two ways, build two landing pages, don’t fear failure.
Host:
Platforms like Google, YouTube, TikTok can just yank your content. How do we navigate that?
Melanie:
In mental-health or “your-money-your-life” niches, Google flags you harder. Cite every source. Build a robust “About” page listing degrees, certifications, LinkedIn history. Five-star reviews give a buffer. No platform has this right; they’re all making the same error. AI may eventually give fairer flag-and-review processes, but budgets are tight.
Host:
Are newsletters still worth it?
Melanie:
Everything’s moving to omni-present SEO: be on every platform, but niche-down. Newsletters work if the list is curated—super-fans who love your exact topic. Broad lists don’t convert. Segment: crypto people get crypto content, meditation people get meditation content. People pay for unique data or insight they can’t find free.
Host:
I’ve started separating my channels; engagement went up because each audience gets only what it wants.
Melanie:
Exactly. Same with surgeons listening to communication podcasts—concentric circles grow your reach.
Host:
Substack—good or bad?
Melanie:
Huge believer in owning your website—Google and AI can’t index paid walls. Substack works only if you offer original, must-have content. Otherwise, put everything on your open website so search and AI can find it.
Host:
How can podcasters use AI today?
Melanie:
Transcribe the episode (cheap tools exist).
Feed the transcript to ChatGPT and ask: “What questions does this answer that people actually Google?”
Use keyword tools (Ahrefs, SEMrush, Moz) to see volume/competition.
Turn those into blog posts; publish on your open site.
Repeat—every post is fresh food for AI engines.
Be the brand at the finish line when someone finishes their 20-question chat and asks, “Who do I hire?”
Host:
Can AI tell us the “new” SEO trick after each algorithm update?
Melanie:
AI gives partial answers. It can’t tell keyword volume/competition without paid tools. Professionals combine data from social, search, analytics—layers you may miss solo. But yes, ask AI: “My average listen time is 12 min on crypto episodes—what content should I make more of?” It’ll give ideas, but you must measure.
Host:
Engagement—thumbs-up vs. real listen?
Melanie:
Algorithms value time-on-page/listen. A heart from someone who watched 30 seconds is worth less than one who stayed 12 minutes. PodMatch’s “must listen before pitching” rule helps everyone. Always mention something specific from the episode when you pitch—proof you listened.
Host:
CronesFill Media—what services?
Melanie:
SEO, content creation, full website builds/refreshes, ongoing marketing. We teach clients to manage their own sites or do it for them—whatever lets them stay in their zone of genius.
Host:
People freeze when they need to update their own site—tips?
Melanie:
Everybody is capable. Record a Loom video teaching them once, or we just handle updates. Avoid Fiverr gigs that disappear—ongoing relationship matters.
Host:
Where can listeners find you?
Melanie:
CronesFillMedia.com—contact form is there. Reach out anytime.
Host:
I’ll put the link in the show notes. That’s all for the Pot-Ford-er Podcast; find other episodes on Pot-Ford-er, scan the QR code, or go to the .com for six shows and coaching. If you need a VA, go to VA the World.
PodPreneur
I started Podcasting in 2018 and now I am a Podcasting Coach with 6 Podcasts. My Podcasts are Speaking with Roy Coughlan ,Awakening , Meditation , Learn Polish, the Crypto Podcast and this new one PodFather. 4 have gotten into the Top 0.5% with the 5th currently at 1%. I have yet to find someone else who has done this.
I help clients get on the Top Rated Podcasts to promote their business or book.
I work with those starting a Podcast or existing Podcasters trying to grow their audiences.
I have produced and edited over 1,200 Episodes include over 100 live with top guests like Miki Willis, David Icke, Thomas Renz, Dr. Peter McCullough and more
SEO Strategist
Melanie Gorman is the founder and Chief Strategist of Crownsville Media, a digital marketing and SEO agency helping therapists, healers, and small business owners grow thriving online practices. A trained therapist with 20+ years in digital publishing, Today, she blends “Common Sense SEO” with AI-powered strategies to make online marketing smarter and more human. She’s a proud mom and advocate for female entrepreneurs building businesses that support both ambition and life. Melanie is on a mission to help purpose-driven brands get found and hired online.
