#47 The Shocking Truth About Social Media for Podcasters with Joel Keith
Joel Keith is CEO & Managing Partner of ASP Helping Local Brands Scale Through Smart Marketing, Real Relationships & Strategic Use of AI
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Bio of Joel Keith Joel Keith is a partner and CEO of ASP, a digital advertising agency dedicated to helping local businesses scale to their next tier of growth. From home service professionals to law firms and specialized local brands, Joel and his team combine cutting-edge AI tools with time-tested marketing strategies to create simple, effective systems that drive real results.At ASP, AI isn’t just a buzzword—it’s embedded into the way they operate. From internal automations to enhanced ad performance, smarter content creation, and real-time data analysis, Joel leads with innovation while keeping things grounded in what actually works for small business owners. His mission is to demystify digital marketing and provide clients with actionable strategies they can trust.
What we Discussed:
0:00 Who is Joel Keith
01:00 What is his company ASP01:45 Joel's Career
03:30 Podcast Clients
04:15 Social Media Strategy for a Podcaster
05:55Are you Penalized if you put your YouTube video on other video Platforms
08:29 Keyword to Use on YouTube
10:05 Does the Episode No. in the Podcast title hurt you
12:12 Thumbnail tips
14:15 Can a Trend effect what previously worked
15:54 Tik Tok Hashtags
17:20 For You Page meaning on Tik Tok
18:45 Organic Vs Paid Advertising
22:00 Advertising Your Business on Social Media
23:40 What % of your Coaching Revenue should go to ads
25:45 Lead generation Funnels
27:40 Email Marketing
28:30 Sequence of emails
30:30 Branding Marketing
32:55 Landing page and Website
34:40 Podcast Mic & Camera recommendations
How to Contact Joel Keith https://www.aspbranding.com/
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https://www.instagram.com/joelckeith/
https://www.linkedin.com/in/joel-keith-594290187/
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Roy Coughlan
PodPreneur
I started Podcasting in 2018 and now I am a Podcasting Coach with 6 Podcasts. My Podcasts are Speaking with Roy Coughlan ,Awakening , Meditation , Learn Polish, the Crypto Podcast and this new one PodFather. 4 have gotten into the Top 0.5% with the 5th currently at 1%. I have yet to find someone else who has done this.
I help clients get on the Top Rated Podcasts to promote their business or book.
I work with those starting a Podcast or existing Podcasters trying to grow their audiences.
I have produced and edited over 1,200 Episodes include over 100 live with top guests like Miki Willis, David Icke, Thomas Renz, Dr. Peter McCullough and more
Joel Keith
CEO
Joel Keith is a former live event producer and AV technician who’s worked with icons like Jack White and Keegan-Michael Key. Today, he helps local service businesses scale by applying the same precision and adaptability he once used backstage. With a sharp eye for detail, a love for storytelling, and a family-first mindset, Joel blends entertainment industry experience with practical marketing strategy to drive real results for business owners.
